Amazon Requirements

1. The Importance of Compliance

Amazon enforces some of the most stringent product imagery guidelines in the e-commerce sector. Failure to strictly comply with these rules can result in immediate listing suppression, loss of Buy Box eligibility, and severely impacted sales momentum. Instalog.ai's proprietary compliance engine is deeply integrated into the generation workflow, designed to automatically audit and format your creatives to meet these rigorous standards before you ever click export.

2. Main Hero Image Rules

The main product image (the first image a customer sees in search results) must adhere to a rigid set of rules. Our platform enforces these constraints automatically during generation:

• Pure White Background: The background must be absolutely pristine white (RGB 255, 255, 255). We guarantee zero off-white pixel artifacts.
• Product Fill Ratio: The product itself must fill at least 85% of the total image frame, maximizing visibility on mobile devices.
• No Extraneous Elements: Main images must exclusively depict the core product being sold. Instalog.ai strips out additional props, text overlays, watermarks, or logos that could trigger a manual review.
• High-Resolution Zoom: Output images are rendered at a minimum of 1000px on the longest side to automatically enable Amazon's high-conversion hover-to-zoom functionality.

3. Lifestyle and A+ Content Images

While the main hero image is strictly regulated, Amazon provides much more creative freedom for secondary carousel images and A+ Content modules. In these slots, Amazon encourages lifestyle environments, informative text overlays, and feature graphics. Instalog.ai intelligently shifts its generation parameters for these secondary assets—maximizing visual appeal and conversion rates while ensuring the final exports are dimensionally accurate (e.g., exactly 970x600 pixels for standard A+ image headers).

4. Real-Time Dashboard Validation

Peace of mind before publishing. Before you export a creative set, our dashboard runs a real-time compliance check and flags any potential issues. If a generated lifestyle image contains text that infringes too closely on the safety margins, or if a specific file format is unsupported by your target marketplace, Instalog.ai will immediately alert you and provide one-click tooling to correct the issue directly within the platform.